INSIGHT MEDIAINFORMED TODAY. BETTER TOMORROW.Sport, music and the creative economy as businesses.
The global recorded-music business grew again in 2025, with paid streaming remaining the industry's main engine while AI and fraud reshape the next phase.
The 2026 FIFA World Cup showed how sport is becoming bigger, more digital and more commercially complex—while also exposing difficult questions about governance.
The creator economy is often described as a world where anyone can become an influencer. A more useful description is a market in which individuals can turn creative skills into products, services, audiences and income.
Music streaming transformed the recorded-music business by making access nearly instantaneous. The next challenge is less about getting music to listeners and more about building sustainable careers in a market where millions of tracks compete for attention.
Professional football is a global entertainment industry, but the money behind a club comes from several different places. Matchday income, broadcasting, commercial partnerships, merchandise, player trading and competition participation can all contribute.
Women's football has moved far beyond the idea of being a smaller version of the men's game. It is developing its own audiences, competitions, commercial partnerships and professional structures.